The
Ranking
Where does your airline stand – really?
A free, individual analysis based on our benchmark of 30 European airlines.
You know your airline's website inside out. But do you know how it compares? How your booking process stacks up against the best in Europe? Whether your accessibility meets the new legal requirements? How visible you are to ChatGPT – and whether that matters yet?
The Airline Benchmark 2026 has the answers. And we'll walk you through them – for your airline specifically, in a personal consultation.
What you'll get
Your airline. Your competitors. Your priorities.
This isn't a generic report. It's a focused analysis of your airline's digital presence – based on the same 135 criteria we applied to all 30 airlines in the benchmark.
- Compare
Your website and social media channels benchmarked against Europe's leading airlines. See where you stand across all three dimensions: corporate transparency, visibility & AI readiness, and service & usability. - Understand
Where you score above average. Where competitors are ahead. And where the gaps are that you might not see from the inside – because you're too close to your own site. We show you the patterns, the blind spots, and the quick wins. - Improve
Targeted, prioritised recommendations in a personal online session. Not a 200-page PDF, but a focused conversation about what matters most for your airline – and what to tackle first.
Three steps. 30 minutes.
Complete clarity.
- 1. Book – Choose a time that works for you. Tell us your airline and up to three competitors you'd like to compare against.
- 2. Prepare – We analyse your airline's digital presence against the benchmark data and prepare your individual comparison.
- 3. Talk – In a 30-minute online session, we walk you through the findings: your strengths, your gaps, your competitors, and our top recommendations for what to prioritise.
Who this
is for
Built for the people who own airline digital.
Heads of Digital & Product – Validate your roadmap against independent benchmark data. Know where to invest next.
Heads of Marketing & Communication – Understand how your airline's digital presence compares. Build the case for your next budget request.
C-Level & VP-Level – Get a concise, data-driven overview of your airline's digital competitive position in 30 minutes.
Your Benefits
Your personalized airline assessment combines in-depth expertise: professional web analytics, a well-thought-out content strategy, and state-of-the-art technology. Our approach is built on a solid foundation: over 20 years of experience.
Ranking
Find out how your digital communications stack up against the top 40 airlines in Europe.
Potential
Optimization
Potential
From quick wins to strategic changes—discover how and where you can optimize your airline website.
Trends
Learn about the latest standards and trends in effective airline communication. Discover ways to make your portals more transparent and interactive.
Inspiration
Drawing on current best practices from leading sectors of the airline industry, we offer valuable insights for your digital communications.
Measurable Results
We provide you with precise data and facts that serve as a reliable foundation for informed decisions. These help you plan targeted improvements and strategically advance your digital airline communications.
Control
Control enables you to actively manage the success of your digital airline communications. Through targeted monitoring, you can identify opportunities for optimization and continuously refine your strategy.
Handout
You’ll receive the complete Airline Check in a clear, easy-to-read handout. This way, you can refer to it at any time and put the insights you’ve gained into practice.
What
makes this different
Not another audit.
A benchmark-based reality check.
✅ Based on real data – Your check is grounded in the same 135 criteria applied to all 30 airlines in the benchmark. Not a generic checklist.
✅ Comparative, not isolated – We don't just look at your site. We show you how it compares to specific competitors of your choice.
✅ Actionable, not academic – You'll leave the session with clear priorities, not a reading list.
✅ Free and no-strings – The initial check and consultation are complimentary. No hidden upsell, no obligation.
✅ From the people who built the benchmark – NetFed and team neusta bring two decades of benchmarking expertise and deep aviation industry knowledge.
FAQ
Yes. The initial airline check and 30-minute consultation are complimentary. If you'd like a deeper analysis, ongoing monitoring, or implementation support, we're happy to discuss – but there's no obligation.
Absolutely. We can benchmark any airline against the existing dataset. Get in touch and we'll discuss the best approach.
Nothing. Just tell us your airline and up to three competitors you'd like to compare against. We do the rest.
The consultation is 30 minutes. We typically need 5 business days to prepare your individual analysis after booking.
Of course. Many clients use the findings for board presentations, budget discussions, and roadmap planning. We can provide a summary document if needed.
The benchmark is conducted annually. Data collection for the 2027 edition begins in Q3 2026. Airlines that participate in the free check will be notified when new results are available.
30 minutes that could change your digital roadmap.
The benchmark data exists. The comparison is ready. The only question is whether you want to see it.